Our story with Trattoria contemporanea began a long time ago, in 2021, with the intuition of four entrepreneurs, founders and owners of the project: Luca Di Pierro (also CEO & Founder of Zero.), Milva Bernasconi, Luca Bernasconi and Stefano Giusto.
“Trattoria contemporanea is a fine dining restaurant where no hierarchy exists. At the head of the restaurant, not a leading chef, but a collective, a brigade of young talents in the kitchen and dining room who have managed to build an experience defined by courage, instinct and passion.”
A strong idea, counter to the conventions of the sector, which led the restaurant to earn its first Michelin star just one year after opening. Courage, instinct and passion: these are the three key values that guide the work of the brigade and resonate across every touchpoint managed by Zero. We support the restaurant in all its expressions, both digital and physical, always doing so with irreverence, a central element of Trattoria contemporanea’s brand identity.
To communicate this brand value, present both in the menu and in the soul of the brigade, we invited 20 members of the community to undress, to represent food as one of the most intense pleasures, to be experienced without limits, labels or conventions, in a state of complete vulnerability.
During its exposure period, the campaign achieved a +1939% reach, engaged more than 100 people including fans and customers, gained significant press coverage and won a Silver award at the Agorà Prize 2025.
A powerful echo that resonated across every touchpoint, demonstrating the work we have been carrying out for Trattoria contemporanea for years: synergy and visual and communication consistency across all channels, to deliver the brand experience at every level.