WeHub was born from the rebranding of BGG, a group of insurance agencies based in Como and part of the Zurich ecosystem.
Three divisions (insurance, finance, and rental), one single soul: a consulting approach that puts the value of the person at the center, not the sale. This was the starting point that guided us during the Sprint Week at the agency, a co-creation process alongside the client, in which we redefined positioning, language, and the company structure.
The result? A new brand, a new identity: WeHub, under whose umbrella the Insurance, Finance, and Rent divisions branch out, aligned in vision, yet with distinct tones of voice and payoffs.
The naming WeHub expresses a sense of community and belonging. “We” as a network of agencies united around a shared mission, “Hub” as a place of protection, a point of reference where insurance, financial, and rental decisions stop being a leap into the unknown.
This led to the creation of a consulting system where the client is guided through clarity, education, and responsibility, a philosophy amplified by an educational storytelling approach in which the consumer experience is central.
The sprout becomes the visual metaphor of this promise: only when value is truly listened to and nurtured can it branch out into endless possibilities.
A fully AI-generated branding campaign, beyond conventions and reality.
What are WeHub professionals doing with a watering can in front of a house, a car, and a piggy bank?
That’s exactly what happens in the fully AI-generated branding campaign we created for WeHub. The protagonist is Ted, an ordinary man with plenty of things that matter to him. Taking care of them are the WeHub consultants, who take the metaphor of growth quite literally and start watering everything he values.
An ironic and surreal campaign that challenges the traditional conventions of the industry and demonstrates how artificial intelligence can expand creative possibilities for SMEs, making complex visual productions more accessible and bringing to life ideas that, until recently, seemed unimaginable.
Bressanelli Galli Gelpi Porta & C. SRL
