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We build identities that leave a mark.

Zampa dal soffitto
• It’s always the right time
to start a new project.
About us

If you’re the same as everyone else, you don’t exist. But if you know who you are, you can break the rules.

We define your positioning, develop your visual identity, and write your story. Not to please everyone. But to matter to someone.

Papera in busta
BRANSTRATEGY.
DESIGN.
EXPERIENCE.D Occhio SHAPED
Papera TO Papera IMA PROCESS
THAT STARTS
FROM ZERO.PACT Stella
Services

Strategy. Design. Experience.
A process that starts from Zero. 

Your brand doesn’t look good on everything.
It can express in different ways, through colors, shapes, and a tone of voice that makes it stand out.

Papera che cammina
01
Strategy.

What we do

Data guides us.
We dive into research, start from real insights, and monitor trends to develop your positioning in the market.

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Solutions

Brand identity •

Creative concept •

Social media •

Websites •

Influencer marketing •

02
Design.

What we do

We bring every dimension of your brand to life: visual, sonic, and dynamic.
We create identities designed to move, adapt and evolve.

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Solutions

Visual identity •

Photo & Video production •

Motion graphic •

UX & UI •

03
Experience.

What we do

We build experiences that bring brands to life, blending physical, digital and human interactions.
We amplify your message across every platform through storytelling.

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Solutions

Storytelling •

Events •

Brand activation •

Guerrilla marketing •

Papera al sole
Services

Zero. Sprint Week

In 5 days, we build your Brand from Zero.

Fiore che dorme

An intensive, co-creation program with the client, from branding to applied communication.

Start from Zero.
Cucchiaio Zero
Values

Scale your value with Zero.

When Zero. stands next to a number, it makes it grow: 1 becomes 10, 10 becomes 100. We bring our world together with yours to amplify its value.

We are guided by

(01)

Responsability

To take bold, less-traveled paths and stand by our ideas until the end.

(02)

Collaboration

To co-create each brand’s creative journey with our clients, blending perspectives, ideas, and visions.

(03)

Beauty

It’s the force behind everything. We seek it in our processes, in the results, and in the way we work together.

(04)

Curiosity

The need to explore the unknown, ask uncomfortable questions, and never settle for the first answer.

On the surface, calm, elegant, almost still. We glide on water as if nothing could disturb us. That’s what you see: a clean, refined output, ready to be on display.

Papera in acqua
Scribble frame

Below the waterline, that’s where the magic happens. Feet moving, ideas taking shape, directions shifting. It’s not disorder. It’s the controlled chaos of creativity.

Quack here
Philosophy

What
the Duck!

Papere ufficio
Team

Zero. ego,
Zero. unnecessary hierarchies,
Zero. masks.

Luca Di Pierro

Luca Di Pierro

• Zero. CCO & Founder

The Team

Luca Di Pierro

Claudia Tosarello

• Project Manager
Lisa Colagrossi

Lisa Colagrossi

• Account
Emanuele Ronchi

Emanuele Ronchi

• Junior Content Editor
Matilde Vitale

Matilde Vitale

• Digital Strategist
Francesco Mauro

Francesco Mauro

• Graphic Designer
Benedetta Brambilla

Benedetta Brambilla

• PR Manager
Nicoletta Camponero

Nicoletta Camponero

• Content Editor
Marco De Canzio

Marco De Canzio

• Web Developer
Andrea Ferrari

Andrea Ferrari

• Graphic Designer
Virginia Grassi

Virginia Grassi

• Junior Account
Chiara Costantino

Chiara Costantino

• Visual Designer
Matteo Arnaboldi

Matteo Arnaboldi

• Graphic Designer
For us, people are not resources:
they are the essence of every project.
Hup.

Member
of Hup.

Zero. is part of Hup., a MarTech company where aesthetics and technology, design and functionality coexist. Together, we challenge convention to deliver innovative digital transformation experiences, helping SMEs move into the future.

Discover Hup.

Hup. A Digital Company

IT Systems, CRM, ERP, cybersecurity and print solutions to improve business operational efficiency.

Squeezing Peanuts

AI infrastructure company developing integrated solutions and platforms to enable new operational and decision-making models.

Pos. Retail all-in-one

Cash registers, management software, and digital marketing: all retail services in one integrated system.
Hup. Digital

Cliente

Settore

Team