Milo Milano is an Italian makeup contract manufacturer that partnered with Zero. to redesign its website.
Before working with us, the company only had a landing page. Today, it has a clear visual identity and a distinctive positioning, brought to life through a website where beauty and technology meet.
To bring every facet of the brand to the surface, we delivered a complete digital makeover.
We started by defining Milo’s positioning, identifying its unique selling proposition, core values and brand story to help it stand out from competitors.
“Your Idea, Our Beauty Formula“ became the brand claim: a statement that reflects Milo’s innovative, tailor-made approach while immediately placing the client at the heart of the conversation.
Our UX and UI designers, together with our strategic copywriters, created a fluid, vibrant and impactful website inspired by the textures and language of the beauty industry. The result is an enhanced user experience that perfectly communicates the Lab’s expertise, Milo’s philosophy and the brand’s universe.
A case history that proves one thing: brand experience starts in the digital world, too.
