Otocenter is a hearing care company with over 30 years of experience and five centres across Northern Milan.
They partnered with Zero. to redesign their website, not just through a visual refresh, but with a strategic approach aimed at building a digital identity capable of guiding people towards the hearing solutions that best fit their needs.
Before working on design and development, we defined the brand’s positioning by analysing competitors, target audiences and the barriers that often lead people with hearing difficulties to postpone hearing tests or ignore early symptoms.
Ascoltiamo il tuo udito. A human, straightforward positioning that overturns the industry’s traditional approach: not a hearing centre focused on selling devices, but a trusted partner supporting every person through a tailored journey, from the first free hearing assessment to ongoing care.
The project also included an SEO strategy and an editorial blog designed to answer the most common hearing health searches while strengthening Otocenter’s long-term authority on search engines.
For Otocenter, we created a website that doesn’t just inform. It guides. Just like its specialists do every day.
Luca Di Pierro CEO & Founder di Zero.
Claudia Tosarello Project Manager
Chiara Costantino UX & UI designer
Matilde Vitale Copywriter & Digital Content Strategist
