Bric’s
The Real Dolce Vita: the positioning an all-Italian luggage brand.
Brand identityCreative conceptPhoto – Video productionSocial media
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The brand identity of a new signature self-service concept fighting world hunger.
Bric’s is a luggage company from Como that, for over 70 years, has been carrying the elegance and tradition of Made in Italy around the world.
Italian identity is Bric’s core value and, with a primarily U.S. target audience, we transformed it into the core driver of the brand’s storytelling. This led to the creation of the claim: “The Real Dolce Vita”
The claim celebrates Italian Style: not a staged version of Italianness, but one that is authentic and contemporary, a narrative capable of expressing both the elegance of the products and the lightness with which everyday challenges are faced.
This spirit now accompanies travelers around the world who have chosen Bric’s, and integrates with the other productions and social content we create for the brand’s Italian channels.
Strategy, design and brand experience are developed and orchestrated across platforms, including Meta, LinkedIn and TikTok. On TikTok, we lead an ongoing influencer marketing strategy, activating more than 50 creators each year across travel, lifestyle, and fashion.
The result is a constantly evolving digital ecosystem, strengthened by ADV awareness campaigns designed to scale brand visibility.
To keep the brand competitive, we continuously evolve its communication through dedicated campaigns. For the 2025 Christmas campaign, we developed the claim “Built to carry more” brought to life through advanced visual design and integrated 2D and 3D production.
With Zero, Bric’s luggage doesn’t just carry belongings, it becomes part of a brand experience designed to convey emotion and identity.